Assignment: Evaluate frequency/loyalty programs – Nursingthesis Help

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Assignment: Evaluate frequency/loyalty programs

Assignment: Evaluate frequency/loyalty programs

The purpose of this assignment is for you to evaluate frequency/loyalty programs as a viable promotional tool within an advertising program. Since almost all hotels use loyalty programs (frequency programs) as a form of alternative marketing, this assignment focuses on the hotel industry. From the list below, choose at least five hotels to evaluate; assess the hotels’ loyalty programs based upon the overall value to the customer:

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Best Western,

Days Inn,

Hampton Inn,

Marriott,

Radisson,

Ritz Carlton, or

Wyndham Hotels and Resorts.

Use the following criteria to comparatively evaluate each loyalty program:

Explain the investment that is necessary to earn rewards. For instance, consumers may need to invest money, time, or other resources.

Describe the system of rewarding points or awards.

Explain the redemption policies.

Describe any additional requirements with respect to the redemption of awards.

Present your evaluation of the loyalty programs by creating a PowerPoint presentation with at least 10 slides (not including the title and references slides). Critique each loyalty program, and decide which ones are the best. Then, explain why they are the best. Make sure to cite the websites you analyzed, your textbook, and at least one additional source by using correct APA format. Use the “Notes” feature to elaborate on the contents of each slide.

For some tips about how to create a PowerPoint presentation, click here to view an instructional video.

You must proofread your paper. But do not strictly rely on your computer’s spell-checker and grammar-checker; failure to do so indicates a lack of effort on your part and you can expect your grade to suffer accordingly. Papers with numerous misspelled words and grammatical mistakes will be penalized. Read over your paper – in silence and then aloud – before handing it in and make corrections as necessary. Often it is advantageous to have a friend proofread your paper for obvious errors. Handwritten corrections are preferable to uncorrected mistakes.

Use a standard 10 to 12 point (10 to 12 characters per inch) typeface. Smaller or compressed type and papers with small margins or single-spacing are hard to read. It is better to let your essay run over the recommended number of pages than to try to compress it into fewer pages.

Likewise, large type, large margins, large indentations, triple-spacing, increased leading (space between lines), increased kerning (space between letters), and any other such attempts at “padding” to increase the length of a paper are unacceptable, wasteful of trees, and will not fool your professor.

The paper must be neatly formatted, double-spaced with a one-inch margin on the top, bottom, and sides of each page. When submitting hard copy, be sure to use white paper and print out using dark ink. If it is hard to read your essay, it will also be hard to follow your argument.

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