Attention And Consciousness

Attention is a cognitive function that plays a central role in almost everything we do throughout the day. Based on this week’s readings, discuss the area/aspect of attention that you think is most important for or most influential on cognition. For example, when is vigilance or divided attention important for cognitive processing? Or how can unconscious processing influence our perception of an item? Be sure to support your opinions with specific terms and theories from the readings. How could you apply the ideas you have discussed to different settings, for example, in driving or advertising?

please follow and support the questions in detail.

No Grammar issue , No Plag APA format.

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Student Answer

Attention is choosing and processing a specific amount of information from all of the information that is being absorbed by our senses, stored memories and other cognitive processes (Sternberg & Sternberg, 2017, p. 119). The four main areas of attention are signal detection and vigilance, search, selective attention and divided attention. Although they are each very important depending on the circumstances, selective attentions stands out to be the most important for cognition. For cognitive processes to happen, a person has to be able to pay attention to and focus on something for a certain amount of time.

There are several “filter and bottleneck” theories to help explain selective attention. A filter blocks some of the information going through, selecting only a part of it while the bottleneck slows down the information that is passing through (Sternberg & Sternberg, 2017, p. 128). This can be explained more with the Early Filter Model by Donald Broadbent which says that all information comes through and is stored in sensory memory for a very short period of time. It is then moved forward to a filter that will only allow one message to move forward again and be processed in more detail. From our short-term memory, we can pick and choose which information we want to keep and use later.

This is important for cognitive processing because if we were not able to selectively focus on certain information while other conversations around us are happening, it would be too hard to process the information and store it for later use. A weakness of this is that sometimes the information that is picked up on is due to the loudness, pitch, accent (Sternberg & Sternberg, 2017) or sometimes whatever information sounds more exciting versus what is more important. This is known as the cocktail party problem. For those who are not very good with divided attention, selective attention is very important when driving past an accident. At the same time, divided attention is more important for drivers than selective because there is always a lot to look out for while driving.


Sternberg, R. J., & Sternberg, K. (2016). Cognitive Psychology (7th ed.) Boston: MA. Cengage Learning. P. 117-154.


Discussion Questions (DQ)

Initial responses to the DQ should address all components of the questions asked, include a minimum of one scholarly source, and be at least 250 words.
Successful responses are substantive (i.e., add something new to the discussion, engage others in the discussion, well-developed idea) and include at least one scholarly source.
One or two sentence responses, simple statements of agreement or “good post,” and responses that are off-topic will not count as substantive. Substantive responses should be at least 150 words.
I encourage you to incorporate the readings from the week (as applicable) into your responses.

Weekly Participation

Your initial responses to the mandatory DQ do not count toward participation and are graded separately.
In addition to the DQ responses, you must post at least one reply to peers (or me) on three separate days, for a total of three replies.
Participation posts do not require a scholarly source/citation (unless you cite someone else’s work).
Part of your weekly participation includes viewing the weekly announcement and attesting to watching it in the comments. These announcements are made to ensure you understand everything that is due during the week.

APA Format and Writing Quality

Familiarize yourself with APA format and practice using it correctly. It is used for most writing assignments for your degree. Visit the Writing Center in the Student Success Center, under the Resources tab in LoudCloud for APA paper templates, citation examples, tips, etc. Points will be deducted for poor use of APA format or absence of APA format (if required).
Cite all sources of information! When in doubt, cite the source. Paraphrasing also requires a citation.
I highly recommend using the APA Publication Manual, 6th edition.

Use of Direct Quotes

I discourage overutilization of direct quotes in DQs and assignments at the Masters’ level and deduct points accordingly.
As Masters’ level students, it is important that you be able to critically analyze and interpret information from journal articles and other resources. Simply restating someone else’s words does not demonstrate an understanding of the content or critical analysis of the content.
It is best to paraphrase content and cite your source.

LopesWrite Policy

For assignments that need to be submitted to LopesWrite, please be sure you have received your report and Similarity Index (SI) percentage BEFORE you do a “final submit” to me.
Once you have received your report, please review it. This report will show you grammatical, punctuation, and spelling errors that can easily be fixed. Take the extra few minutes to review instead of getting counted off for these mistakes.
Review your similarities. Did you forget to cite something? Did you not paraphrase well enough? Is your paper made up of someone else’s thoughts more than your own?
Visit the Writing Center in the Student Success Center, under the Resources tab in LoudCloud for tips on improving your paper and SI score.

Late Policy

The university’s policy on late assignments is 10% penalty PER DAY LATE. This also applies to late DQ replies.
Please communicate with me if you anticipate having to submit an assignment late. I am happy to be flexible, with advance notice. We may be able to work out an extension based on extenuating circumstances.
If you do not communicate with me before submitting an assignment late, the GCU late policy will be in effect.
I do not accept assignments that are two or more weeks late unless we have worked out an extension.
As per policy, no assignments are accepted after the last day of class. Any assignment submitted after midnight on the last day of class will not be accepted for grading.


Communication is so very important. There are multiple ways to communicate with me:
Questions to Instructor Forum: This is a great place to ask course content or assignment questions. If you have a question, there is a good chance one of your peers does as well. This is a public forum for the class.
Individual Forum: This is a private forum to ask me questions or send me messages. This will be checked at least once every 24 hours.

Attention And Consciousness

Attention And Consciousness