Common ethical issues facing healthcare marketing

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Common ethical issues facing healthcare marketing

Common ethical issues facing healthcare marketing

Assume you were a marketing manager at a healthcare company selling dietary supplements and beauty products. What type of promotion (communication) mix would you implement? How would you integrate online media into the traditional promotion mix? List your reference(s) in APA format
Week 5 Discussion Question 2
Integration of the Plan

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What are the most common ethical issues facing healthcare marketing managers? How should the ethical issues be addressed in the strategic/marketing plan? List your references) in APA format.
Week 5 Assignment
Social Media

Social media increasingly become an integral part of every healthcare organization’s website or online strategy. Write a three- to four- page (excluding title and reference pages) Social Media paper in APA format. Utilize at least two scholarly sources (in addition to the course text) that were published within the past five years and that are cited according to APA guidelines as outlined in the Ashford Writing Center. Include the following content elements in your paper:

Describe your understanding of social media and the technology tools it involves.

Debate the pros and cons of using social media in healthcare marketing, including any ethical, legal, and security issues that should be considered.

Explain the reasons why you would or would not utilize social media in addition to traditional marketing tactics.
Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.

You must proofread your paper. But do not strictly rely on your computer’s spell-checker and grammar-checker; failure to do so indicates a lack of effort on your part and you can expect your grade to suffer accordingly. Papers with numerous misspelled words and grammatical mistakes will be penalized. Read over your paper – in silence and then aloud – before handing it in and make corrections as necessary. Often it is advantageous to have a friend proofread your paper for obvious errors. Handwritten corrections are preferable to uncorrected mistakes.

Use a standard 10 to 12 point (10 to 12 characters per inch) typeface. Smaller or compressed type and papers with small margins or single-spacing are hard to read. It is better to let your essay run over the recommended number of pages than to try to compress it into fewer pages.

Likewise, large type, large margins, large indentations, triple-spacing, increased leading (space between lines), increased kerning (space between letters), and any other such attempts at “padding” to increase the length of a paper are unacceptable, wasteful of trees, and will not fool your professor.

The paper must be neatly formatted, double-spaced with a one-inch margin on the top, bottom, and sides of each page. When submitting hard copy, be sure to use white paper and print out using dark ink. If it is hard to read your essay, it will also be hard to follow your argument.

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