DQ: Rarity and inimitability of its core products

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DQ: Rarity and inimitability of its core products

DQ: Rarity and inimitability of its core products

Address the following in your paper:

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Why did Burberry choose to focus on the value, rarity, and inimitability of its core products centered on outwear, as opposed to the proliferation of unrelated products?

Why was Burberry able to turn around?

Burberry is 160 years old in 2016. Find another firm in any industry and any country that has also survived over 150 years (or at least 100 years). What are the “secrets” behind its longevity?

Some argue that there is no future in made- in-UK textile products. Others suggest iconic UK firms have a special responsibility to create jobs by manufacturing products in the UK. What is your view on this debate?

The requirements below must be met for your paper to be accepted and graded:

Write between 750 – 1000 words (approximately 3 – 4 pages) using Microsoft Word in APA style, see example below.

Use font size 12 and 1” margins.

Include cover page and reference page.

At least 80% of your paper must be original content/writing.

No more than 20% of your content/information may come from references.

Use at least three references from outside the course material, one reference must be from EBSCOhost. Text book, lectures, and other materials in the course may be used, but are not counted toward the three reference requirement.

Cite all reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) in the paper and list on a reference page in APA style.

References must come from sources such as, scholarly journals

fNN, online newspapers such as, The Wall Street

Journal, government websites, etc. Sources such as, Wikis, Yahoo

Answers, eHow, blogs, etc. are not acceptable for academic writing.

You must proofread your paper. But do not strictly rely on your computer’s spell-checker and grammar-checker; failure to do so indicates a lack of effort on your part and you can expect your grade to suffer accordingly. Papers with numerous misspelled words and grammatical mistakes will be penalized. Read over your paper – in silence and then aloud – before handing it in and make corrections as necessary. Often it is advantageous to have a friend proofread your paper for obvious errors. Handwritten corrections are preferable to uncorrected mistakes.

Use a standard 10 to 12 point (10 to 12 characters per inch) typeface. Smaller or compressed type and papers with small margins or single-spacing are hard to read. It is better to let your essay run over the recommended number of pages than to try to compress it into fewer pages.

Likewise, large type, large margins, large indentations, triple-spacing, increased leading (space between lines), increased kerning (space between letters), and any other such attempts at “padding” to increase the length of a paper are unacceptable, wasteful of trees, and will not fool your professor.

The paper must be neatly formatted, double-spaced with a one-inch margin on the top, bottom, and sides of each page. When submitting hard copy, be sure to use white paper and print out using dark ink. If it is hard to read your essay, it will also be hard to follow your argument.

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