Economic opportunity in health care.


Economic opportunity in health care.

Economic opportunity in health care.

Assessment 1: Proposing a New Initiative

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Research an economic opportunity that might be available within your health care setting that will provide ethical and culturally equitable improvements to the quality of care. Then, write a 2-4 page proposal for an initiative to take advantage of that opportunity, supported with economic data and an analysis of the prospective benefits.

Note: Each assessment in this course builds upon the work you have completed in previous assessments. Therefore, you must complete the assessments in the order in which they are presented.

Master’s-level health care practitioners are charged with the responsibility of constantly scanning the external environment for shifts in the supply of, and demand for, services. Concurrently, leaders must examine their organization’s strategic direction and determine whether adjustments must be made to current service offerings, whether equipment updates are needed, whether staffing models should be changed, and whether other decisions must be made. Each decision that is proposed must be evaluated in terms of the organization as a system, alignment with the organization’s mission and strategy, available internal resources, potential contract and payer source implications, and the short- and long-term economic effects at both the micro and macro levels.

Research an economic opportunity that might be available within your health care setting—at both micro (departmental, neighborhood) and macro (organizational, community) levels—that you believe will provide ethical and culturally equitable improvements to the quality of care. Then, propose an initiative to take advantage of that opportunity. Support your proposal with economic data (sector growth, supply versus demand, cost versus reimbursement, et cetera) and an analysis of the prospective benefits for your department and for the organization overall.

Such economic opportunities might include offering a new service line, working to improve a service line already offered, retiring an outdated or unprofitable service line, or any other initiative you believe will be of benefit to your organization in the short and long term. One example is a recently launched partnership with a local bicycle-sharing company. Your organization partners with them to host healthy community events that offer free screenings for early detection of various health issues. Free screenings help fulfill some of your organization’s preventive and healthy lifestyle initiatives, while also potentially driving referrals to other services provided by your organization.

Note: Your proposal will serve as the basis for subsequent assessments in this course.

Note: Remember that you can submit all, or a portion of, your draft proposal to Smarthinking for feedback before you submit the final version for this assessment. If you plan on using this free service, be mindful of the turnaround time of 24–48 hours for receiving feedback.

The requirements for your proposal, outlined below, correspond to the scoring guide criteria, so be sure to address each main point. Read the performance-level descriptions for each criterion to see how your work will be assessed. In addition, be sure to note the requirements for document forma, length, and supporting evidence.

Explain why your proposed initiative presents a viable and beneficial economic opportunity for your organization.

Describe your proposed service line or economic initiative.

Explain why your proposal presents an economic opportunity at the micro level and macro level.

Explain how your proposed initiative will provide ethical and culturally equitable improvements to the quality of care.

Analyze the economic factors of supply and demand associated with your proposed initiative, within a context relevant to your organization or care setting.

What do economic and demographic data suggest is the supply and demand?

What additional information would improve your analysis?

Explain how relevant economic and environmental data support your proposed initiative.

How does the data illustrate a potential opportunity and the economic viability of your proposal?

Write concisely and directly, using active voice.

Proofread your proposal before you submit it to minimize errors that could distract readers and make it more difficult for them to focus on the substance of your proposal.

Support main points, assertions, arguments, conclusions, or recommendations with relevant and credible evidence.

Example Assessment: You may use the following to give you an idea of what a Proficient or higher rating on the scoring guide would look like:

Assessment 1 Example [PDF].

Your assessment should also meet the following requirements:

Format: Format your proposal using current APA style. Use the APA Style Paper Tutorial [DOCX] to help you in writing and formatting your proposal. Be sure to include:

A title page and references page. An abstract is not required.

A running head on all pages.

Appropriate section headings.

Length: Your proposal should be 2–4 pages in length, not including the title page and references page.

Supporting evidence: Cite 3–5 authoritative and scholarly resources to support your proposal. Be sure that your sources include specific economic data.

Portfolio Prompt: You may choose to save your proposal to your ePortfolio.

By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment scoring guide criteria:

Competency 1: Analyze the effects of financial and economic factors (such as cost-benefit, supply and demand, return on investment, and risks) in a health care system on patient care, services offered, and organizational structures and operation.

Analyze the economic factors of supply and demand associated with a proposed initiative, within a context relevant to a particular organization or care setting.

Competency 2: Develop ethical and culturally equitable solutions to economic problems within a health care organization in an effort to improve the quality of care and services offered.

Explain why a proposed initiative presents a viable and beneficial economic opportunity for an organization.

Competency 3: Justify the qualitative and quantitative information used to guide economic decision making to stakeholders and colleagues.

Explain how relevant economic and environmental data support a proposed initiative.

Competency 5: Produce clear, coherent, and professional written work, in accordance with Capella writing standards.

Write concisely and directly using active voice.

Support main points, assertions, arguments, conclusions, or recommendations with relevant and credible evidence.

Resources: Health Care Supply and Demand

The following multimedia animation illustrates elastic and inelastic demand curves, with changes in price.

Medical Care Demand Elasticities.

Vila Health: A New Mobile Clinic.

The Demand for Health.

U.S. Health Care System Issues.

Indresano, R. (2016). How to rebalance the supply-demand scales in healthcare.…

Doi, S., Ide, H., & Takeuchi, K., Fujita, S., & Takabayashi, K. (2017). Estimation and evaluation of future demand and supply of healthcare services based on a patient access area model. International Journal of Environmental Research and Public Health, 14(11), 1367–1381.

Resources: Library Research Guides


MHA Program Library Guide.

MSN Program Library Research Guide.

Public Health Masters Program Library Guide.

Resources: Health Care Costs

The following article provides a good example of the impact that the current health care environment has had on the practice of nurse practitioners. Many of these restrictions are similar to other disciplines, while others are unique to health care providers. This is important from the perspective of both the care giver and patients.

Chattopadhyay, S., & Zangaro, G. (2019). The economic cost and impacts of scope of practice restrictions on nurse practitioners. Nursing Economics, 37(6), 273–283.

Lyford, S., & Lash, T. A. (2019). America’s healthcare cost crisis: As the costs of U.S. healthcare continue to escalate, three commonsense reforms could reverse this unsustainable trend. Generations, 7–12.

Resources: Economic Initiatives





The following articles address the critical importance of aligning the quality of patient care initiatives with cost-effectiveness. The creation of service lines and the improvement of current practices must be sustainable and realistic to meet the challenges of ongoing performance improvement from the perspective of productivity standards.

Bennett, L. E., Jewell, V. D., Scheirton, L., McCarthy, M., & Muir, B. C. (2019). Productivity standards and the impact on quality of care: A national survey of inpatient rehabilitation professionals. Open Journal of Occupational Therapy, 7(4), 1–11.

Lin, C., Romley, J. A., & Carlin, C. (2018). The relationship between the patient-centered medical homes, healthcare expenditures, and quality of care among children with special health care needs. Maternal & Child Health Journal, 22(12), 1751–1760.

Edoka, I., Ensor, T., McPake, B., Amara, R., Tseng, F.-M., & Edem-Hotah, J. (2016). Free health care for under-fives, expectant and recent mothers? Evaluating the impact of Sierra Leone’s free health care initiative. Health Economics Review, 6(19), 1–15.…

Panagioti, M., Reeves, D., Meacock, R., Parkinson, B., Lovell, K., Hann, M., Howells, K., Blakemore, A., Riste, L., Coventry, P., Blakeman, T., Sidaway, M., & Bower, P. (2018). Is telephone health coaching a useful population health strategy for supporting older people with multimorbidity? An evaluation of reach, effectiveness and cost-effectiveness using a ’trial within a cohort.’ BMC Medicine, 16(1), 1–15.

Rhodes, K. V., Basseyn, S., Gallop, R., Noll, E., Rothbard, A., & Crits-Christoph, P. (2016). Pennsylvania’s medical home initiative: Reductions in healthcare utilization and cost among Medicaid patients with medical and psychiatric comorbidities. Journal of General Internal Medicine, 31(11), 1373–1381.


Resources: Ethical and Cultural Issues

Truong, M., Paradies, Y., & Priest, N. (2014). Interventions to improve cultural competency in healthcare: A systematic review of reviews. BMC Health Services Research, 14, 99.…

Centers for Disease Control and Prevention. (n.d.). National Center for Health Statistics.

Centers for Medicare & Medicaid Services. (n.d.).

National Institutes of Health. (n.d.).


Requirements: 2-4 page proposal

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