Psychology of Advertising Discussion 3

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Psychology of Advertising Discussion 3

Psychology of Advertising Discussion 3

You will be attending an upcoming psychological conference on psychology and mass media. While packing for the conference, you are struck by a particular advertisement you see on television. You have seen this same product advertised in magazines, on the radio, on billboards, and on the Internet. This commercial has you thinking more about the interplay between psychology and mass media. You decide to analyze the advertising campaign and use it as an example during the conference. This analysis will form the Key Assignment for this course.

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As your final project (Key Assignment), you will analyze a product campaign to fully demonstrate your understanding of the effects and impacts of propaganda using a psychosocial perspective and media research, social influence, persuasion, and attitude change on society. You will also examine how your own behaviors are influenced by popular media and mass communication.

For this week’s assignment, you will write a paper (5–7 pages) in APA format (including at least 2 scholarly references) on the following:

Discuss your understanding of the media effects of the campaign, and include information on the following:
Micro-level effects: How does the campaign affect individuals?
Macro-level effects: How does the campaign affect groups or communities?
Identify a minimum of 2 research articles on related media effects that have been studied in the past as they relate to individuals, groups, and your product or similar products.
Include any media research and available data that are specifically related to your product and the advertising campaign.

You must proofread your paper. But do not strictly rely on your computer’s spell-checker and grammar-checker; failure to do so indicates a lack of effort on your part and you can expect your grade to suffer accordingly. Papers with numerous misspelled words and grammatical mistakes will be penalized. Read over your paper – in silence and then aloud – before handing it in and make corrections as necessary. Often it is advantageous to have a friend proofread your paper for obvious errors. Handwritten corrections are preferable to uncorrected mistakes.

Use a standard 10 to 12 point (10 to 12 characters per inch) typeface. Smaller or compressed type and papers with small margins or single-spacing are hard to read. It is better to let your essay run over the recommended number of pages than to try to compress it into fewer pages.

Likewise, large type, large margins, large indentations, triple-spacing, increased leading (space between lines), increased kerning (space between letters), and any other such attempts at “padding” to increase the length of a paper are unacceptable, wasteful of trees, and will not fool your professor.

The paper must be neatly formatted, double-spaced with a one-inch margin on the top, bottom, and sides of each page. When submitting hard copy, be sure to use white paper and print out using dark ink. If it is hard to read your essay, it will also be hard to follow your argument

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