The Art and Science of Persuasion

Read Harnessing the Science of Persuasion (Cialdini, 2001). Consider this source as you complete the Assignment.

Part I: Examples
Assemble advertisements, commercials, or personal experiences/observations that illustrate each of the six fundamental principles identified in Cialdini (2001). Do not use examples from your textbook.
Submit “Part I”, a separate document with the examples you located. Preferably, copy and paste print media examples, along with proper citation information; links are acceptable for broadcast or electronic media (television, internet, etc.). If neither images nor links are available (e.g., in the case of a personal observation or experience), a brief description will suffice. Label your examples clearly and provide a one paragraph explanation for each.
Part II: A Social Psychological Analysis of _______
Explain in-depth how social psychological principles of persuasion are relevant for one of your selected advertisements, citing relevant research. Relate characteristics of the communicator, the message, and the target audience.
Formulate a plan to intentionally enhance persuasiveness. What are various alternative techniques one might employ effectively?
Submit “Part II”, structured as a paper and written in APA style.

The Art and Science of Persuasion paper

Must include Parts I and II.
Must be 3 to 5 double-spaced pages in length (including Part I, but not including title and references pages from Part II) and formatted according to APA style (Links to an external site.)Links to an external site. as outlined in the Ashford Writing Center (Links to an external site.)Links to an external site..
Must include a separate title page (Links to an external site.)Links to an external site. with the following:
A header
Title of paper
Student’s name
Course name and number
Instructor’s name
Date submitted
Must begin with an introductory paragraph (Links to an external site.)Links to an external site. that has a succinct thesis statement (Links to an external site.)Links to an external site..
Must utilize academic voice (Links to an external site.)Links to an external site..
Must address the topic with critical thoughtPreview the document.
Must end with a conclusion (Links to an external site.)Links to an external site. that reaffirms the thesis.
Must use at least five peer-reviewed scholarly sources. Additional scholarly sources are encouraged.
Be sure to integrate your research (Links to an external site.)Links to an external site. smoothly rather than simply inserting it.
In general, paraphrase (Links to an external site.)Links to an external site. material rather than using direct quotes.
The Scholarly, Peer Reviewed, and Other Credible SourcesPreview the documentView in a new window table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source for a particular assignment.
Must document all sources in APA style as outlined here (Links to an external site.)Links to an external site. and here (Links to an external site.)Links to an external site..
Must include a separate reference page (Links to an external site.)Links to an external site. that is formatted according to APA style.
Must be submitted to Grammarly (Links to an external site.)Links to an external site. for review and correction prior to submitting.

Submitting to Grammarly:
Grammarly is your personal editor that can act as that second set of eyes and catch those errors before you submit your assignment. It takes approximately 5 minutes to set up an account and after that, you simply download your written submission and wait for the magic. This service is open 24/7, for you night owls hoping for a final proofread before submitting your work. Grammarly will then provide you with a detailed roadmap for improvement.

Grammarly Resource:
Before you submit your written assignment, review the The Grammarly Guide: How to Set Up & Use Grammarly (Links to an external site.)Links to an external site. tutorial, set up a Grammarly account (if you have not already done so), and use Grammarly to review a rough draft of your assignment. Then carefully review all issues identified by Grammarly and revise your work as needed.

To use Grammarly:

Go to https://app.grammarly.com/ (and log in if needed).
Click on “Upload” (located under “New”) and upload your paper.
Grammarly will scan your paper for errors and issues.
To read about the errors Grammarly found, click on the ▼expand button.
To accept Grammarly’s suggestion, click on the green wording suggestion (if applicable).
To ignore Grammarly’s suggestion, click on the “x” or the “ignore” button.
Finally, once you have made all of your corrections, click on the ↓ downward arrow icon in the left navigation pane and select “Download.” This will create a Word document with your corrections. Note: You might have to remove or delete any lingering track changes or comment bubbles before submitting your paper.

Need writing help? The Writing Center offers 24/7 live chat and paper review to all students! Just click on the Writing Center tab in the left column of the classroom to access these services.

You can also email the Writing Center directly! writing@ashford.edu .

We look forward to hearing from you!

The Learning Services Writing Center
Carefully review the Grading Rubric (Links to an external site.)Links to an external site. for the criteria that will be used to evaluate your assignment.

ADDITIONAL INSTRUCTIONS FOR THE CLASS

Discussion Questions (DQ)

Initial responses to the DQ should address all components of the questions asked, include a minimum of one scholarly source, and be at least 250 words.
Successful responses are substantive (i.e., add something new to the discussion, engage others in the discussion, well-developed idea) and include at least one scholarly source.
One or two sentence responses, simple statements of agreement or “good post,” and responses that are off-topic will not count as substantive. Substantive responses should be at least 150 words.
I encourage you to incorporate the readings from the week (as applicable) into your responses.

Weekly Participation

Your initial responses to the mandatory DQ do not count toward participation and are graded separately.
In addition to the DQ responses, you must post at least one reply to peers (or me) on three separate days, for a total of three replies.
Participation posts do not require a scholarly source/citation (unless you cite someone else’s work).
Part of your weekly participation includes viewing the weekly announcement and attesting to watching it in the comments. These announcements are made to ensure you understand everything that is due during the week.

APA Format and Writing Quality

Familiarize yourself with APA format and practice using it correctly. It is used for most writing assignments for your degree. Visit the Writing Center in the Student Success Center, under the Resources tab in LoudCloud for APA paper templates, citation examples, tips, etc. Points will be deducted for poor use of APA format or absence of APA format (if required).
Cite all sources of information! When in doubt, cite the source. Paraphrasing also requires a citation.
I highly recommend using the APA Publication Manual, 6th edition.

Use of Direct Quotes

I discourage overutilization of direct quotes in DQs and assignments at the Masters’ level and deduct points accordingly.
As Masters’ level students, it is important that you be able to critically analyze and interpret information from journal articles and other resources. Simply restating someone else’s words does not demonstrate an understanding of the content or critical analysis of the content.
It is best to paraphrase content and cite your source.

LopesWrite Policy

For assignments that need to be submitted to LopesWrite, please be sure you have received your report and Similarity Index (SI) percentage BEFORE you do a “final submit” to me.
Once you have received your report, please review it. This report will show you grammatical, punctuation, and spelling errors that can easily be fixed. Take the extra few minutes to review instead of getting counted off for these mistakes.
Review your similarities. Did you forget to cite something? Did you not paraphrase well enough? Is your paper made up of someone else’s thoughts more than your own?
Visit the Writing Center in the Student Success Center, under the Resources tab in LoudCloud for tips on improving your paper and SI score.

Late Policy

The university’s policy on late assignments is 10% penalty PER DAY LATE. This also applies to late DQ replies.
Please communicate with me if you anticipate having to submit an assignment late. I am happy to be flexible, with advance notice. We may be able to work out an extension based on extenuating circumstances.
If you do not communicate with me before submitting an assignment late, the GCU late policy will be in effect.
I do not accept assignments that are two or more weeks late unless we have worked out an extension.
As per policy, no assignments are accepted after the last day of class. Any assignment submitted after midnight on the last day of class will not be accepted for grading.

Communication

Communication is so very important. There are multiple ways to communicate with me:
Questions to Instructor Forum: This is a great place to ask course content or assignment questions. If you have a question, there is a good chance one of your peers does as well. This is a public forum for the class.
Individual Forum: This is a private forum to ask me questions or send me messages. This will be checked at least once every 24 hours.